Appointment strengthens Tecfire’s North American growth strategy
Indianapolis, IN — Tecfire, a global leader in the design and manufacture of advanced fire-rated glass and framing systems, is pleased to announce the appointment of Mike Miller as National Sales and Marketing Director for North America.
Mike brings more than eight years of experience from Vetrotech, where he played a key role in shaping and executing the company’s national sales strategy across the United States. His background includes deep engagement with architects, glazing contractors, and specification influencers, as well as hands-on leadership in complex, multi-market sales initiatives within the fire-rated glazing industry.
Over the past year, Mike has already become a trusted partner to Tecfire, serving as a consultant focused on strategic initiatives critical to the company’s U.S. expansion. In this role, he supported the development of Tecfire’s AIA continuing education programs, contributed to national go-to-market strategy, and led market research efforts aimed at strengthening brand awareness and positioning Tecfire for long-term growth in North America.
In his new role, Mike will oversee Tecfire’s national sales organization and marketing strategy, working closely with manufacturer representatives, architects, and glazing partners to accelerate specification, expand market presence, and align Tecfire’s product portfolio with the evolving needs of the North American market.
“Mike has already made a meaningful impact on Tecfire through his work with us and bringing him on full-time is a natural next step for our organization,” said Jeremy Zimmerman, Managing Director of Tecfire North America. “He understands our products, our culture, and our vision for building a best-in-class fire-rated glazing business in the U.S. and Canada. Mike’s experience, credibility in the market, and strategic mindset will be instrumental as we continue to invest in local manufacturing, grow our rep network, and scale Tecfire across North America.”
Miller added, “Tecfire is at a pivotal moment in its North American growth, and I’m excited to be part of a team that is investing in innovation, local capability, and long-term relationships. Even in its early days in the U.S. three years ago, the industry took notice of Tecfire because of its global innovation, technical leadership, and the credibility it built through landmark projects around the world. I’m proud to now be part of that team and look forward to working closely with our partners and customers to expand Tecfire’s footprint and deliver exceptional value to the North American market.”
Tecfire’s North American operations are headquartered in Indianapolis, where the company continues to invest in manufacturing, engineering, and technical support to better serve architects, glaziers, and contractors throughout the region.
About Tecfire Founded in Europe in 1985, Tecfire is a highly specialized manufacturer of fire-rated glass and framing systems with operations across multiple continents. Known for its innovation, testing expertise, and commitment to performance and design, Tecfire delivers advanced fire-resistive and fire-protective solutions for some of the world’s most demanding architectural applications.
For more information, visit www.tecfire.com.
